Social Media Do’s and Don’ts

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In a world taken over by social media channels, it is difficult to find the right balance of posting that represents your brand accurately without taking up all your time. People are spending more time than ever on social media sites, making it an important channel of communication, and creating the need to build a real presence online. Now that there are so many social channels, it may be overwhelming to some when deciphering what to post, where, how often, and what’s too much. It is important to remember however, that consistency, quality and personality are what is most important when speaking to your audience. With that being said, remember you are speaking to and connecting with. It is most important to make interesting posts, create campaigns and speak to your audience in the way you would want to be spoken to by those you are following.   So here are some ground rules to follow when posting on social media:  Do:
  • Define your brand, or more importantly, define who you and your business are
    •  What do you care about as a company? Who is your ideal target audience? Find a voice that represents both you and your brand and keep it strong and consistent amongst all social platforms. 
  • Help people get to know you
    • Make sure your “story” and “about” pages are completed on Facebook. Let your audience hear how you got started, what your background is and why you are passionate about your field. In a world of major companies with little transparency people want to know more about who they are supporting. In addition to this, add a small blurb about your company in your bio on Instagram and Twitter. Give those who find your account a taste of who you are.
  • Get on a consistent schedule and use events already on the calendar
    • Because of Facebook and Instagram algorithms, you need to post on a consistent basis to ensure your posts will show up in your followers’ news feed. The more that people interact or engage with your post, the more likely they are to have your next post at the top of their feed. However, you don’t have to reinvent the wheel when it comes to creating content. That’s where your calendar comes in! By using holidays or other special dates you can already start to fill up your content calendar. And we don’t just mean Christmas and Valentine’s Day! If you own a restaurant and the super bowl is coming up, use it to your advantage and start a conversation with your followers about who they want to win, or post an invitation to watch the game. If you own a clothing store, check out what months are awareness months and what colors go with them. Then you can make posts about specific items you sell that could match that month!
  • Stay connected
    • Your audience not only wants to hear from you, but they want to feel like they can interact with you too. By utilizing the features of social channels like auto reply on messenger, going live to do a Q&A, or posting questions or polls in a story  can help you with that connection. But don’t forget about the tried and true methods of reacting and replying to comments your followers leave on your posts. Another great way to keep the connection going is to feature your most loyal customers on your social accounts, and show your supporters you appreciate them. 
  • Regurgitating content
    • Avoid posting a photo or content more than once. Followers are looking for original posts fitting to their designated social channels. For example, make sure you do not post the same instagram as you do on facebook without changing up the wording or picture you use. It’s okay to share the same message, but keep in mind that your most loyal followers most likely follow you on more than one social channel and you want to give them something new to look at on each one.
  • Feel the need to post multiple times a day
    • Audiences care about quality content, don’t sacrifice this for quantity. Posting one high quality picture, with interesting, relevant content will leave your audience feeling engaged and eager to see the next post. Posting more than once per day can also cause some of your posts to get lost in the shuffle, so that cute display you worked so hard on may not get the views and reactions it deserves.
  • Confuse your personal account with your business account
    • While it is important your customers see the individual behind your business, it is important to keep your accounts separate to maintain a fluid professional appeal. This is also important to help you disconnect with work at the end of the day. So many people use social media to unwind at the end of the day and if your accounts are your business accounts you are going to be answering questions and responding to comments long after you have clocked out for the day.
  • Like your own posts
    • While it’s great that you are proud of your content, liking your own accounts posts may be seen as redundant. Instead, share your post, and encourage your employees and loyal customers to share your content- your employees can be your company’s greatest ambassadors. And don’t be afraid to ask your friends and family to share your posts too. This is a great way for them to be able to support your business without having to spend money. 
  We know the thought of setting your social media accounts up for success can be a daunting task, so we hope these tips will help you along the way. Building a solid base of followers can really help your business grow and flourish.  But if all this seems like an impossible task to add on top of already running a business, we may be able to help! If you haven’t already, don’t forget to take advantage of our complimentary digital audit and consultation meeting. Let us help you get started today.